Privacy policy

This English translation is provided for your convenience. In case of doubt, the German version applies.

1. Access data and hosting

You can visit our website without providing any personal information. Each time a page is accessed, the web server automatically stores only a so-called server log file, which contains e.g. the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data), and documents the access. This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to protect our legitimate interests in the correct presentation of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 (1) sentence 1 lit. f GDPR. All access data is deleted no later than seven days after the end of your visit.

Content Delivery Network

To shorten loading times, we use a so-called content delivery network (“CDN”) for some offers. With this service, content such as large media files is delivered via regionally distributed servers of external CDN service providers. Access data is therefore processed on the servers of the service providers. Our service providers act on our behalf as processors. Our service providers are located in and/or use servers in countries outside the EU and the EEA. There is no adequacy decision of the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. If you have questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2. Data processing for contract performance and for contacting us

2.1 Data processing for contract performance

For the purpose of performing the contract in accordance with Art. 6 (1) sentence 1 lit. b GDPR, we collect personal data if you provide it to us voluntarily as part of your order. Mandatory fields are marked as such, because in these cases we need the data to perform the contract and cannot ship the order without it. The data collected can be seen in the respective input forms.

Further information on the processing of your data, in particular on its transfer to our service providers for order, payment and shipping processing, can be found in the following sections of this privacy policy. After the contract has been fully performed, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to further use of data that is permitted by law and about which we inform you in this policy.

2.2 Customer account

Insofar as you have given your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR by deciding to open a customer account, we use your data for the purpose of opening the customer account and storing your data for future orders on our website. You can delete your customer account at any time, either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After your customer account has been deleted, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to further use of data that is permitted by law and about which we inform you in this policy.

2.3 Contacting us

As part of customer communication, we collect personal data to process your enquiries in accordance with Art. 6 (1) sentence 1 lit. b GDPR if you provide it to us voluntarily when contacting us (e.g. via contact form, live chat tool or email). Mandatory fields are marked as such, because in these cases we need the data to process your enquiry. The data collected can be seen in the respective input forms. After your enquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to further use of data that is permitted by law and about which we inform you in this policy.

3. Data processing for shipping

To perform the contract in accordance with Art. 6 (1) sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

4. Data processing for payment processing

When processing payments in our online shop, we work with the following partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary to process the payment transaction to our technical service providers, who act on our behalf as processors, or to the commissioned credit institutions or the selected payment service provider, insofar as this is necessary to process the payment. This serves to perform the contract in accordance with Art. 6 (1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required to process the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for fraud prevention and to optimise our payment processes

Where applicable, we provide our service providers with further data, which they use as our processors together with the data necessary to process the payment for the purpose of fraud prevention and optimising our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 (1) sentence 1 lit. f GDPR, this serves to protect our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail in the context of a balancing of interests.

4.3 Identity and credit check when selecting Klarna payment services

Klarna direct debit, purchase on account via Klarna, Klarna instalments
If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR to transfer the data necessary for processing the payment and for an identity and credit check to Klarna. In Germany, the credit agencies named in Klarna's privacy policy may be used for the identity and credit check. Klarna uses the information obtained about the statistical probability of a payment default for a balanced decision on the establishment, performance or termination of the contractual relationship. You can withdraw your consent at any time by sending a message to the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. You can also withdraw your consent to this use of personal data at any time vis-à-vis Klarna.

4.4 Identity and credit check when selecting Billpay payment services (operated by Klarna Bank AB)

If you choose the payment services of Klarna Bank AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter BillPay), we ask for your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR to transfer the data necessary for processing the payment and for an identity and credit check to Billpay. In Germany, the credit agencies named in Billpay's privacy policy may be used for the identity and credit check. Billpay uses the information obtained about the statistical probability of a payment default for a balanced decision on the establishment, performance or termination of the contractual relationship. You can withdraw your consent at any time by sending a message to the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options. You can also withdraw your consent to this use of personal data at any time vis-à-vis BillPay.

4.5 Identity and credit check when selecting purchase on account via PayOne

If you choose the purchase on account payment method of PayOne GmbH, Lyoner Str. 9, 60528 Frankfurt a. M., Germany (hereinafter PayOne), we ask for your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR to transfer the data necessary for processing the payment and for an identity and credit check to PayOne. In Germany, the credit agencies named in PayOne's privacy policy may be used for the identity and credit check. PayOne uses the information obtained about the statistical probability of a payment default for a balanced decision on the establishment, performance or termination of the contractual relationship. You can withdraw your consent at any time by sending a message to the contact option named in this privacy policy. This may mean that we can no longer offer you certain payment options.

5. Advertising by email, post and telephone

5.1 Email newsletter with registration

If you subscribe to our newsletter, we use the data required for this or provided separately by you to send you our email newsletter regularly on the basis of your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After you unsubscribe, we delete your email address from the list of recipients, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) sentence 1 lit. a GDPR or we reserve the right to further use of data that is permitted by law and about which we inform you in this policy.

5.2 Newsletter dispatch

The newsletter may also be sent by our service providers acting on our behalf. If you have questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

Our service providers are located in and/or use servers in the USA. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

5.3 Review requests by email

If you have given us your express consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR during or after your order, we use your email address to ask you to submit a review of your order via the review system we use. You can withdraw this consent at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the review request.

If you have given us your express consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR during or after your order, we use your email address to remind you to submit a review of your order via the review system we use. You can withdraw this consent at any time by sending a message to the contact option described below.

5.4 Postal advertising and your right to object

We also reserve the right to use your first and last name and your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. This serves to protect our legitimate interests in addressing our customers with advertising, which prevail in the context of a balancing of interests, in accordance with Art. 6 (1) sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this privacy policy.

5.5 Telephone advertising

Insofar as you have given your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR, we use the data required for this or provided separately by you for our own advertising purposes, e.g. to inform you about interesting offers and our products. You can withdraw your consent at any time, either by sending a message to the contact option described in this privacy policy or verbally during any call. After withdrawal, we delete your telephone number unless you have expressly consented to further use of your data or we reserve the right to further use of data that is permitted by law and about which we inform you in this policy.

6. Cookies and other technologies

General information

To make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognise your browser on your next visit (persistent cookies).
We use technologies that are strictly necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information and information about your use of our website (e.g. information on the contents of the shopping cart). This serves to protect our legitimate interests in an optimised presentation of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 (1) sentence 1 lit. f GDPR.

We also use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

Insofar as you have consented to the use of the technologies in accordance with Art. 6 (1) sentence 1 lit. a GDPR, you can withdraw your consent at any time by sending a message to the contact option described in the privacy policy.

7. Use of cookies and other technologies for web analysis and advertising

Insofar as you have given your consent in accordance with Art. 6 (1) sentence 1 lit. a GDPR, we use the following cookies and other technologies from third-party providers on our website. Once the purpose no longer applies and we stop using the respective technology, the data collected in this context will be deleted. You can withdraw your consent at any time with effect for the future. Further information on how to withdraw can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Google services for web analysis and advertising

We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) described below. The information automatically collected by the Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via the Google technologies, it is shortened by activating IP anonymisation before being stored on Google's servers. Only in exceptional cases is the full IP address transferred to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement between joint controllers concluded for the respective technology in accordance with Art. 26 GDPR. Further information on data processing by Google can be found in Google's privacy notice.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is generally not merged with other Google data. Data processing is based on a data processing agreement with Google.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google remarketing cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) by means of a pseudonymous cookie ID and on the basis of the pages you have visited. Any further data processing only takes place if you have activated the “personalised advertising” setting in your Google account. If, in this case, you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For web analysis and event tracking, we use Google Ads conversion tracking to measure your subsequent usage behaviour if you have come to our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information and information about your use of our website based on events specified by us, such as visiting a page or subscribing to the newsletter) may be collected, from which user profiles are created using pseudonyms.

7.2 Use of Facebook services for web analysis and advertising

Use of the Facebook Pixel

We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) described below. The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information and information about your use of our website based on events specified by us, such as visiting a page or subscribing to the newsletter), from which user profiles are created using pseudonyms. As part of so-called advanced matching, information that can be used to identify individuals (e.g. names, email addresses and telephone numbers) is also collected and stored in hashed form for matching purposes. For this purpose, the Facebook Pixel automatically sets a cookie when you visit our website, which automatically enables your browser to be recognised by means of a pseudonymous cookie ID when you visit other websites. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalised and group-based advertising.
The information automatically collected by the Facebook technologies about your use of our website is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Insofar as the data transfer to the USA falls within our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information on data processing by Facebook can be found in Facebook's privacy notice.

Facebook Analytics

Facebook Ads

As part of Facebook Analytics, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is based on a data processing agreement with Facebook. Its analysis serves the optimal presentation and marketing of our website.

Via Facebook Ads, we advertise this website on Facebook and on other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, in particular the decision on placing the ads with individual users. Unless otherwise stated for the individual technologies, data processing is based on an agreement between joint controllers in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of the data and its transfer to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.

On the basis of the statistics on visitor activity on our website created via the Facebook Pixel, we run group-based advertising on Facebook via Facebook Custom Audience by defining the characteristics of the respective target group. In the context of the advanced matching carried out to determine the respective target group (see above), Facebook acts as our processor.

On the basis of the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behaviour on our website, we run personalised advertising via Facebook Pixel remarketing.

Via Facebook Pixel conversions we measure your subsequent usage behaviour for web analysis and event tracking if you have come to our website via a Facebook Ads advertisement. Data processing is based on a data processing agreement with Facebook.

8. Social media

8.1 Social plugins from Facebook, Twitter, Instagram, Pinterest

Social buttons of social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when you access our website. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser, where you can, for example, press the like or share button.

8.2 Our online presence on Facebook, Instagram, YouTube, Pinterest, LinkedIn

Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 (1) sentence 1 lit. a GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options to protect your privacy, please refer to the providers' privacy notices linked below. If you nevertheless need help in this regard, you can contact us.

Facebook is a service of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”). The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in connection with visiting a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Instagram is a service of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”). The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in connection with visiting an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

YouTube is a service of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

Pinterest is a service of Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision of the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

9. Contact options and your rights

9.1 Your rights

As a data subject, you have the following rights:

  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
  • in accordance with Art. 16 GDPR, the right to request without delay the correction of incorrect or the completion of your personal data stored by us;
  • in accordance with Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is necessary
    • to exercise the right to freedom of expression and information;
    • to fulfil a legal obligation;
    • for reasons of public interest; or
    • for the establishment, exercise or defence of legal claims;
  • in accordance with Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
    • you dispute the accuracy of the data;
    • the processing is unlawful but you object to its deletion;
    • we no longer need the data, but you need it for the establishment, exercise or defence of legal claims; or
    • you have objected to the processing in accordance with Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
  • in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your habitual residence or place of work or of our registered office.

Right to object

Insofar as we process personal data as explained above to protect our legitimate interests, which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have a right to object if there are grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defence of legal claims.

This does not apply if the processing is carried out for direct marketing purposes. In that case we will no longer process your personal data for this purpose.

9.2 Contact options

If you have questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, or to withdraw consent given or object to a particular use of data, please contact us directly using the contact details in our legal notice.

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